When fashion really works - Marnie Fogg

In When Fashion Really Works, Marnie Fogg examines the principles of fashion that elevate it from mere clothing to an expression of personal style and cultural identity. The book offers a behind-the-scenes look at how fashion works, including the elements that make certain designs stand out, whether through color, silhouette, fit, or how they reflect the wearer’s personality and the current social or historical context.

The book is structured around various "fashion moments," offering a mix of practical tips and cultural analysis on how and why particular garments or trends have had lasting power. Fogg explores key moments in fashion history, iconic fashion icons, and the designers who have shaped the industry, showing how fashion reflects broader cultural shifts and influences. It looks at elements such as fabric, design, and the symbiotic relationship between fashion and the media, highlighting how certain styles continue to captivate audiences and remain relevant.

Fogg emphasizes the idea that fashion is not just about looking good—it's about understanding how clothing works to convey messages, emotions, and cultural values. She highlights how fashion can transform the way we perceive ourselves and the world, and how certain designs and choices are able to “work” by resonating with the right audience at the right time.

The book is accessible to both fashion enthusiasts and those with a general interest in the subject, offering a blend of informative content and practical insights on how to approach fashion thoughtfully and intentionally.