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Big Business : A love letter to an hero American anti-hero - Tyler Cowen
Big Business : A love letter to an hero American anti-hero - Tyler Cowen
In Big Business, Tyler Cowen challenges conventional views about large corporations, which are often seen as greedy, monopolistic, and exploitative. Cowen argues that while big companies certainly have flaws, they should not be demonized as a whole. Instead, he presents a more nuanced perspective, considering how these companies function as engines of growth, progress, and societal change.
The book is divided into several sections, each focusing on different aspects of big business and its impact on society. Cowen mixes historical context, economic theory, and contemporary examples to make his case. He draws upon examples from American business history, highlighting companies such as Google, Apple, and Amazon to demonstrate how large businesses have transformed industries, created new markets, and changed the way people live and work.