Amazon - Natalie Berg & Miya Knights

"Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce" by Natalie Berg and Miya Knights is a detailed and insightful exploration of Amazon’s business model, its impact on the retail industry, and the future of e-commerce. The book provides an in-depth analysis of Amazon’s journey from an online bookstore to the global e-commerce giant it is today, with a focus on its strategies, innovations, and the broader implications for the retail landscape.

In Amazon, Natalie Berg and Miya Knights examine how Amazon has reshaped the world of retail and commerce by continuously adapting to changing market conditions and pioneering new ways of doing business. The book traces Amazon’s evolution, from its early days in the 1990s as an online bookseller founded by Jeff Bezos, to its current position as a multi-faceted global giant offering a wide range of services, including e-commerce, cloud computing (AWS), digital entertainment, artificial intelligence, and logistics.